9.10 AM - FIRST 90 DAYS IN PRICING: FROM ACCELERATED LEARNING TO EARLY WINS

1) Shortening the learning curve

* Understand your go-to-market strategy and the associated pricing tactics

* Consolidate your pricing expertise thanks to the 70/20/10 model

* Get to know the organizational culture and its impact on pricing

2)  Building a suitable positive new momentum

* Secure early wins to increase your credibility

* Negotiate success by using the CPR framework

* Achieve alignments and create cross-functional alliances

9.50 AM - HOW TO SYNCHRONIZE SHORT-TERM AND LONGER-TERM ACTIONS IN PRICING TRANSFORMATION? 

1) Using quick wins to build pricing momentum 

2) List price optimization : example of a successful methodology 

3) Training : how to integrate pricing into your DNA 

11.20 AM - THE PARADOX OF NEGATIVE PRICES

1) How can such a situation happen?

2) Acting on customers' consumption to better control prices

Rainer Fronius 

11.50 AM - HOW TO KEEP UP WITH RAPID CHANGES IN THE PRICING DISCIPLINE 2020-2025

1) Current challenges in Pricing and how they are evolving

2) Consumer behavior changes and implications for pricing

3) What your future pricing capabilities should look like

1.40 PM - STARTING A BEST-PRACTICE PRICING DEPARTEMENT AND LAUNCHING QUICK WINS

1) Growing the organization and creating year-long recurring processes

2) Professionalizing the pricing culture within the company

3) Which quick win actions to implement from the start

2.20 PM - HOW TO SETUP ACTIONABLE PRICING METRICS?

1) Profit drivers and pricing performance

2) Managing pricing action plans

3) Driving adoption

1) Agreements: price fixing and resale price recommendation 

2) Unilateral behaviour: recognizing abusive and discrimatory prices 

3) Dynamic pricing: which are the risks and how to avoid them? 

1) How did the promotional calendar and the consumers behaviours evolve in recent years?

2) Social shopping: what is it? And how can brands and retailers benefit from it?

3) Choosing the good mix between regular pricing and promotion level to optimize your sales while driving engagement and loyalty for your brand

Your team will be launching an original sparkling wine on the market: what pricing strategy will you choose?

The game will be co-animated by a oenologist & entrepreneur actually launching the product in Asia this summer: you can help her choose the best strategy! 

We will conclude with a tasting of the product.